‘The quality isn’t selling’: Tweeps criticise Minnie Dlamini’s skin care range

TV personality and entrepreneur, Minnie Dlamini has come under fire on social media for creating a skincare range that is now deemed by tweeps as ‘mediocre quality.  

Dlamini’s skincare range, MD Skin Care was put in a spotlight on Twitter after a fan criticised celebrity brands for failing dismally after they launch.  

The media personality has also removed her skincare range from her Instagram bio that she owns a skincare range.

‘PRODUCT VERSUS THE BRAND’  

Sunday World reported that Dlamini’s products are not doing well on the shelves and that the media personality stopped promoting her products on her social media accounts.   

A tweep by the name of Nelly Nzima asked entertainment commentator, Phil Mphela his opinion about celebrity brands and their longevity. 

She specifically wanted to know why South African celebrities struggle to launch successful brands.

Nzima wondered how Dlamini is making any profits when her skincare range now sells for R5 at Shoprite and Checkers.  

I think the quality of the products isn't selling. They rely more on the branding, which is themselves. They think we'll buy just because it's "Minnie's product". That approach only works with clothing items. For my skin I want a product that works.

— Sunday School Dropout (@LindelwaSD) October 15, 2021

Another tweep stated that South African celebrities are more concerned about their personal branding than creating a quality product.  

“They think we’ll buy just because it’s Minnie’s product’.  

Entertainment commentator Phil Mphela, also gave his input and stated that some of Dlamini’s products worked for him while others didn’t.

“I have used Minnie’s products. The lotion didn’t do it for me but I don’t mind the body wash in winter.”

“In summer the cream in the body wash can be a bit much for me though.” 
 

Also read: Minnie Dlamini’s newly-released skincare range perfectly matches the target market

MD soap cost R15 please its not expensive. Her fans dont want that soap.

— Success (@Nkabindesuccess) October 15, 2021

". . .even that Boity overpriced hair care won't last" yhoo hayi the negativity here, and u still expect them to have "successful" brands

— Clibo Goqwana (@Clibo_sa1) October 15, 2021

They must do proper market research and stop relying on just their names

— Rinyah (@Rinyah) October 15, 2021

That thing has always been on sale, first it was buy 1 get 2 free

— Tinyiko (@TinyikoNtlurhi) October 15, 2021

True that…what really made Boity think that her fans can afford her Slimming pills and the hair care range she launched? Her perfume is overpriced as well.
Also wondering if they thinking long term when they launch these brands or it’s just quick cash for that moment.

— Nelly Nzima (@nelzblue) October 15, 2021

I used the body wash and i was annoyed having to pump it while in the shower with wet hands. I took the gel put of the original bottle and used a squeezable bottle.

— Zhi (@OfficialZizipho) October 15, 2021

Also read:‘Is this necessary?’: Nude pic of Minnie Dlamini leaves fans divided